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Terms of service

The agreement between you and us when you use ALIGN.AI. Written to be read, because an agreement you haven't actually understood protects nobody.

Last updated: 23 July 2026

Reviewed 23 July 2026. Independent legal review is planned before public paid launch. This document reflects how the product genuinely works today.

Who we are

The company behind ALIGN.AI

ALIGN.AI is a product of Jodie Hayward Ltd, a company registered in England and Wales with company number 13644297, whose registered office is at Arnant, Pontsian, Llandysul, Ceredigion, SA44 4UD. The service lives at https://align.jodiehayward.com. When these terms say "we", "us" or "the company", they mean Jodie Hayward Ltd. When they say "you", they mean the person holding the account.

By creating an account or using ALIGN.AI, you agree to these terms and to our privacy policy.

What ALIGN.AI is

And what it isn't

ALIGN.AI is a paid subscription reflective AI product for women founders, built on Jodie Hayward's methodology. You talk to it about how you're really running your business, and it reflects back what it sees. It pulls you a daily alignment card, writes you a weekly letter, keeps your working records, and remembers your context over time.

It's AI, and only AI.It isn't Jodie, and it isn't a human. It isn't therapy or any form of mental health treatment. It doesn't give medical, legal or financial advice, and nothing it says should be treated as such. For those decisions, use qualified professionals who carry real accountability for them.

It isn't crisis support.The product signposts Samaritans on 116 123 (UK) and 988 (US) when it detects you might need them, but it isn't an emergency service. If you're in crisis, please reach a human now.

Your account

Keeping your side in order

You need an account to use ALIGN.AI, and you're responsible for it: give us accurate details, keep your sign-in credentials to yourself, and tell us at support@jodiehayward.comif you think someone else has access. One account is for one person... it's built around your context, and it only works that way.

You must be at least 18 and able to enter a contract to hold an account.

Subscription

Trial, price and cancellation

ALIGN.AI starts with a 14-day free trial. When the trial ends, your subscription begins at $97 a monthunless you've cancelled first. Payments are handled by Stripe.

Prices are in US dollars because our founders are all over the world. Your bank converts at its own rate, so the exact figure on your statement can vary a little with the exchange rate.

If you joined at the founding price, that price is yours for as long as your subscription stays continuously active. It only changes if you cancel and come back later at whatever the price is then.

You can cancel at any time via Settings, then manage subscription. Cancellation takes effect at the end of your current billing period, and you keep access until then, in line with your UK consumer rights.

Refunds.The trial is your chance to decide, and it costs nothing. Once paid billing starts, UK consumers also have a statutory 14-day cooling-off right: because ALIGN.AI is a digital service that begins straight away, you agree when subscribing that the service starts during that period, and if you cancel within those first 14 days of paid service we'll refund the unused balance of what you've paid. After that, payments already made aren't refunded except where the law says otherwise, or where these terms say so (see acceptable use below).

Price changes.The price may change for future billing periods. If it does, we'll email you at least 30 days before the change applies, so you can decide whether to stay. A founding price that's locked under the paragraph above doesn't change while you stay continuously subscribed.

Acceptable use

What the subscription is for

Your subscription is for your own personal business use: you, working on your business, with the product.

You agree not to:

Extract the methodology at scale.Don't attempt to systematically pull out, reconstruct or reproduce the underlying methodology, frameworks or prompts, whether by hand, by script or by pointing another AI at it.

Abuse the service. No unlawful use, no attempting to breach or probe its security, no using it to harm or harass anyone, and no reselling or sharing access.

If something looks like a grey area, we'll warn you first and give you a chance to put it right. Clear-cut abuse... scripted scraping of the methodology, reselling access, or using the service unlawfully... ends the account straight away, and we'll refund any time you've already paid for and not used. That's what keeps this clause fair in both directions.

Intellectual property

What's ours, what's yours

Jodie Hayward's methodology, frameworks and content, and the ALIGN.AI software and brand, are and remain the property of Jodie Hayward Ltd. Your subscription gives you the right to use the product, and nothing more than that.

Your own data and business information are and remain yours: your conversations, your uploads, your records, your ideas, your business. We claim no ownership of any of it.

Your data

Handled as promised

How we collect, use, store and delete your data is set out in full in our privacy policy, which forms part of these terms. The short version: your data is yours, export and deletion are self-service buttons in Settings, and none of the AI providers we use train their models on your conversations.

AI limitations

Your judgement stays in charge

AI outputs can be wrong. ALIGN.AI can misread a situation, get a fact wrong, or offer a reflection that doesn't fit. It will own that when you point it out, but the responsibility for what you do with its output stays with you.

Apply your own judgement to everything it says, especially before making decisions that matter. It's a mirror, and a mirror never runs your business. You do.

Liability

Our responsibility to you

We provide ALIGN.AI with reasonable skill and care, and we'll fix what breaks as promptly as we reasonably can.

We aren't liable for business decisions you make using the product, or for losses that flow from acting on its output. The judgement, and the outcomes, remain yours.

Where we're liable to you, our total liability for all claims connected with the service is capped at the fees you've paid us in the 12 months before the claim arose.

Nothing in these terms excludes or limits any liability that can't lawfully be excluded or limited, including liability for fraud or for death or personal injury caused by negligence, and nothing in them affects your statutory rights as a UK consumer.

Governing law

England and Wales

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute arising from them. If you live elsewhere in the UK, you keep any right to bring proceedings in your local courts, and if you're a consumer elsewhere, you keep any protections your local law gives you that can't be agreed away.

Changes

If these terms change

If we make a material change to these terms, we'll tell you by email or in the app before it takes effect. Continuing to use the service after that notice means you accept the updated terms; if you don't, you can cancel via Settings.

A note on early access: ALIGN.AI is a young product, and beta or pilot features may change, move or be withdrawn as it grows. We'll always aim to tell you before something you rely on changes.

Contact

Reach a human

Questions about these terms go to Support: support@jodiehayward.com. It reaches a human, and you'll get a human back.

And if you want to reach Jodie... jodie@jodiehayward.com. It goes to her directly.